ASICS Padel YouTube campaign: a social media video success story
In spring 2025, Critikal partnered with ASICS on a YouTube-first video campaign introducing the GEL-RESOLUTION X Padel shoes. Tailored short-form ads drove exceptional engagement across Spain and Italy, achieving a 95% view-through rate and boosting brand consideration significantly. Precision targeting and agile creative optimization made ASICS the preferred choice among padel enthusiasts, setting new benchmarks for sports brand marketing.
Boosting Brand Love: Uber Eats’ Successful Digital Marketing Campaign in South Africa
Discover how Uber Eats increased brand consideration in South Africa working with influencers to achieve over 5 million impressions.