ASICS Padel YouTube campaign: a social media video success story
In spring 2025, Critikal partnered with ASICS on a YouTube-first video campaign introducing the GEL-RESOLUTION X Padel shoes. Tailored short-form ads drove exceptional engagement across Spain and Italy, achieving a 95% view-through rate and boosting brand consideration significantly. Precision targeting and agile creative optimization made ASICS the preferred choice among padel enthusiasts, setting new benchmarks for sports brand marketing.
Dominating the Court: ASICS' Digital Marketing Triumph in Europe
Learn how ASICS became Europe's top tennis brand by transforming its digital strategy and boosting brand preference and purchase intent. idea.
Digital customer journey: How Ultimaker Achieved 4x Target Leads with a Cross-Channel Campaign
Discover how Ultimaker’s cross-channel digital customer journey achieved 4x lead targets and a 5x lower CPL, revolutionizing 3D.
Enhancing Social Media Management: TomTom’s Successful Summer Campaign
Learn how TomTom doubled engagement and improved sentiment on Meta with a strategic social media overhaul during the 2020 summer period.