ASICS Padel YouTube campaign: a social media video success story
In spring 2025, Critikal partnered with ASICS on a YouTube-first video campaign introducing the GEL-RESOLUTION X Padel shoes. Tailored short-form ads drove exceptional engagement across Spain and Italy, achieving a 95% view-through rate and boosting brand consideration significantly. Precision targeting and agile creative optimization made ASICS the preferred choice among padel enthusiasts, setting new benchmarks for sports brand marketing.
How has Critikal helped ASICS Handball rebuild its Instagram channel with a smart social media marketing strategy.
Discover how a smart social media marketing strategy helped ASICS Handball grow engagement, build community, and reach the right audience.
Dominating the Court: ASICS' Digital Marketing Triumph in Europe
Learn how ASICS became Europe's top tennis brand by transforming its digital strategy and boosting brand preference and purchase intent. idea.
Digital customer journey: How Ultimaker Achieved 4x Target Leads with a Cross-Channel Campaign
Discover how Ultimaker’s cross-channel digital customer journey achieved 4x lead targets and a 5x lower CPL, revolutionizing 3D.