ASICS Padel YouTube campaign: a social media video success story

In spring 2025, Critikal partnered with ASICS on a YouTube-first video campaign introducing the GEL-RESOLUTION X Padel shoes. Tailored short-form ads drove exceptional engagement across Spain and Italy, achieving a 95% view-through rate and boosting brand consideration significantly. Precision targeting and agile creative optimization made ASICS the preferred choice among padel enthusiasts, setting new benchmarks for sports brand marketing.